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brokerage model

Examples of the Buyer Aggregator model

An example of the Buyer Aggregator model is a site that pools the purchasing power of buyers who have a common goal of purchasing and receiving a discount on goods and services, and then connects those buyers with the sellers of those products and services.
The Buyer Aggregator Model describes buyer aggregation as the process of bringing together individual purchasers from across the Internet to transact as a group so they can receive the same values traditionally afforded to organizations who purchase in volume.
Sellers pay a small percentage of each sale on a per-transaction basis.
e-business Modelse-business Models
Aggregator Model
Electronic commerce business model where a firm that does not produce or warehouse any items collects information on goods or services from several competing sources at its website. The firm's strength lies in its ability to create an environment which draws visitors to its website, and in designing a system which allows easy matching of prices and specifications.