The primary objective of this module is to explain how Internet technologies evolved to form the e-Businesses we see today.
A key point here is that technology has radically changed business models.
The business model has changed radically, moving from

1. wait for the customer to
2. manage the customer

- reactive to proactive.
Certainly the key to the success of Internet technologies both B2C and B2B has been the ability to compress the time required for an interaction between parties - allowing for richer, more bi-directional exchanges. At some level the purpose is always the same: to make money and please the stock market to increase market cap.
In this module, you will learn about Web technologies, their evolution, and their relevance to e-Business today.