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e-business Architecture Concepts  «Prev  Next»
Lesson 1

e-Business Architectural Drivers

To understand the emerging value propositions of e-Business and bring them to market, you must remain aware of the shifts occuring in culture and technology.
The greatest cultural change driving e-Business is the emergence of consumerism, the phenomenon of shifting the power from the producer to the consumer.
Today's consumer is knowledgeable, engaged, demanding, and entitled.
From a technological perspective, the constant stream of new technologies is driving tremendous change in the way products are defined, purchased, leased, or otherwise transferred from creator to user.
In this module, you will learn about the drivers that an architect considers in an e-Business engagement.


In the domain of economics, consumerism refers to economic policies placing emphasis on consumption. In an abstract sense, it is the consideration that the free choice of consumers should strongly orient the choice of what is produced, and therefore orient the economic organization of a society. This vote is "one dollar, one voice", which may or may not reflect the contribution of people to society.
Since the end of the twentieth century, the development of consumerism as a way of life across all domains has remade economics and culture. In the almost complete absence of other sustained macro-political and social narratives concern about global climate change has become one of the dominant global social forces, cutting across differences of religion, class, gender, ethnicity and nationality.