The course project revolves around a fictitious e-business, called First Financial. You are asked to imagine yourself as the "CEBO" or Chief E-Business Officer for First Financial.
The course project consists of two exercises. First Financial is facing a difficult decision: to become an e-business, or to be acquired.
Your role will be to identify the key business issues concerning e-commerce in this scenario, implement a plan to help your organization
approach e-commerce solution development creatively, yet securely, and consider, for each scenario, the various audiences that both business
and technical personnel must work with in e-commerce-based business initiatives.
More specifically, in the first exercise, your task will be to make recommendations to the executive team and board regarding how First
Financial should approach the insurance and brokerage product offerings. In the second exercise, you will make a series of recommendations and
considerations for the launch of a financial services portal.
You are required to complete both exercises.
In both exercises, you will have a set of resources to help you respond to the problems in question. These resources include the following
kinds of information:
Fulfillment and distribution
You will find these in the Resource file, which looks like the one below:
With each response, you will get feedback about your solutions to the problems presented.
Next, you will begin the first part of the course.