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e-business Models  «Prev  Next»
Lesson 4Selecting an eBusiness model for B2C
ObjectiveIdentify the various B2C models.

Selecting an eBusiness Model for B2C

There are as many business models in the B2C classification as there are novel and diverse ways of delivering products to the customer. eBusiness has given rise to many new and potentially revolutionary models on which a business can be based, so much so that some business models are now being patented.

Applying the models to B2B and B2C

Although we cannot discuss every flavor of B2C business model in existence, we can classify them into a few categories. These categories include:
  1. The Information Intermediary (Infomediary) model
  2. The Affiliate model
  3. The Merchant model
  4. The Web Community model
  5. The Utility model
The Slide Show below describes each of these models.

1) Information intermediary model: Infomediaries are a natural progression of e-Business.
2) The affiliate model is a combination of aspects of the brokerage and advertising models.
3) Merchant model is another growing and evolving model or e-Tailer.These may be businesses with a traditional brick and mortar approach to retailing that have adopted a web strategy to supplement or expand their business.
4) Web Community Model: This model is based on a community concept. It may involve membership and subscriptions and can offer professional advice,
5) Utility Model: This model offers content on a metered or pay-as-you use approach.

Selecting ebusiness B2C


Examples of B2C models

Information Intermediary model

In connection with use of their service, some sites using the Information Intermediary model collect Web site usage data and traffic pattern data with respect to activity both within and across Web sites. We will discuss eMarketing and privacy in a later lesson.
In the next lesson, we expand the Brokerage model and identify its more common variants.