There are two basic categories of businesses conducted over the Internet. The first category is the
- Business-to-Consumer (B2C) segment, which includes the popular, Wall Street-friendly businesses like Amazon, E*Trade, etc.
- The second is the Business-to-Business (B2B) segment, which is in- creasingly overshadowing the B2C segment and includes such names as Chemtex and AutoExchange.
Despite fundamental differences in the business models of these two categories, they share one common key aspect which is use of Internet technologies to manage all aspects of the business. This article presents an integrated architecture for these Internet technologies so that organizations can effectively implement whichever type of business model they choose.