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e-business Models  «Prev 

Vortals - Vertical portals

Variations of the B2C model

What is Your Business Model?

  1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
  2. Have you used Twitter to communicate with friends or family?
  3. What are your thoughts on this service?
  4. What are Twitter's most important assets?
  5. Which of the various methods described for monetizing the assets of Twitter do you feel might be most successful?
  1. eCommerce Business Models
  2. Major Business-to-Consumer (B2C) Business Models
  3. Major Business-to-Business (B2B) Business Models
  4. Business Models in Emerging eCommerce Areas
  5. How eCommerce changes business: Strategy, Structure, and Process

Awareness Without Advertising
Generalized portals rely heavily on mass appeal and huge volumes of traffic. The most obvious examples are search engines like Google, Bing, and DuckDuckGo. ISPs like AOL generate traffic through content and services. This traffic makes the generalized poral sites valuable billboards for advertisers.

Vortals or specialized portals are based on an area of interest or industry-service. These portals keep to specific content to ensure continued interest from a group of visitors. Although volume is of importance, it is less so than for Generalized portals.

Profile or personalized portals enable visitors to customize the site based on their interest and requirements.


Customer loyalty models are structured along the lines of frequent flyer miles and supermarket customer loyalty points, offering buyer incentives in various forms. They can reward viewers for undertaking surveys, completing forms, viewing advertisements, or making purchases with points that can be accumulated and redeemed in various ways.

The Free model, often adopted by Generalized portals, offers something for free. These models can develop into or from portals and may also merge into the infomediary model. They may offer free services, email, web space, internet access, software or other products. This model strives for loyalty while offering general appeal.