e-business Models  «Prev 

Examples of the Affiliate Model

These sites help customers (leading eMerchants, portals, and information sites) build and manage their own branded online sales channels. These sites may have the following elements:
  1. Use affiliate and email marketing programs to sell products in context of their brand, throughout the Web
  2. Use performance marketing programs that charge only for the performance of their promotions
  3. Allow marketers to pay only for results, thereby lowering their customer acquisition costs and increasing the power of their marketing budget

Affiliate Model

Electronic commerce business model that enables an online business to generate revenue streams on items without carrying inventories, managing orders, processing payments, or handling packaging and shipping. In this arrangement, a website concentrates on a relationship with a very specific group of individuals as its core competence. It develops and continuously upgrades content and services to attract and retain the loyalty of this group. Once it has a sizable number of regular visitors, it can generate revenue by carrying ads or link to merchants with products that its visitors seek or are interested in.

Affiliate Marketing

Affiliate Marketing is a fantastic way for Internet-savvy entrepreneurs to make money on the Web. While the possibilities for making money online are endless, affiliate marketing is one of the most dynamic ways to do so. Unlike many endeavors, affiliate marketing gives everyone an equal opportunity to make money with their passions. 1) Sports car enthusiasts, 2) gardeners, and 3) video-game connoisseurs can all try their hand at affiliate marketing, learn what works and what does not, and earn an income promoting things they enjoy. If you have the patience and dedication to build a well-constructed site, affiliate marketing can help you build a thriving part-time or full-time business doing what you love.
There are numerous ways to integrate affiliate links into your online content, such as linking a picture of a product on your blog to an online store where a user can buy that product, showing actual items for sale that are related to your content, or even just integrating a banner ad or text links. You can join an affiliate marketing program such as When used effectively, affiliate marketing can help you make ads feel less like advertising and more like content, improving the experience for your users. Because affiliate compensation is linked to the sales and leads that you drive for your advertisers, you also have the potential to earn more money than you could with banner or paid search ads.

If you are considering becoming an affiliate, this is a good place to start. The book goes into detail about selecting programs that are right for you, the importance of generating unique and quality content, and attracting customers that will earn you a return. It includes common mistakes and interviews with successful affiliates, who offer many tips and tricks that they have learned along the way. If you are an online retailer or are looking to drive more traffic to your own site, follow the step-by-step guidance for setting up an affiliate program to attract new customers. By following these guidelines, business owners can increase revenues and grow their businesses by essentially recruiting a network of marketers to help promote their products.