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Digital Content and Direct Digital Marketing

Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a postal address of the customer .
Traditional marketing communications are divided into two primary types:
  1. direct marketing and
  2. mass marketing.
Direct marketing is a marketing method that uses such things as a postal address of a consumer to send addressable communications to a target audience.
Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.
  1. Mass marketing is a marketing method that broadcasts a message to a large audience.
  2. The marketing message is not addressable, and is not easily tracked and measured.
  3. Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.
  4. Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on the mobile device of a consumer .
    Consumers opt in to receive messages.
  5. Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.


Digital Content

Digital content can be processed, searched, sorted, converted, compressed, and encrypted.

  1. Direct capability: It enables the user to browse and search material.;
  2. Indirect capability: This in turn enables companies to use networked databases and electronic publsihing to improve information-gathering and decision-making processes.
    For example: Search input textbox enables the user to browse and search material.

  1. This makes it easier to connect computers and consumer electronic devices such as cellular phones. Lan cables and wifi enable direct capability and connectivity.
  2. Indirect capability: These connections in turn result in easier access to networks and the creation of new, low cost delivery channels and consumers