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Business Model Basics - Exercise

E-Commerce business model basics

B2B, B2C, and e-marketplace websites

Objective:

Identify the elements of B2B, B2C, and e-marketplace websites in actual examples.

Scoring

This exercise is worth a total of 5 points. To receive full credit, you will need to identify examples of B2C, B2B, and e-marketplace websites, and identify the defining characteristics for each of your examples. Once you have completed your answer you will submit.

Instructions

In this exercise, you will need to locate two examples of each e-commerce business model on the Web. Your objective in this exercise is to demonstrate that you can identify the elements of the B2C, B2B, and e-marketplace models in actual examples.
How does each company Web site conduct business online? Consider the following:
  1. What characteristics does each site have that classifies it as B2B, B2C, or e-marketplace?
  2. Can you easily locate products or services? Is the process for ordering simple?

Hints

Most B2B and e-marketplace sites have security controls that may prevent you from gaining access to all parts of the site.
You should be able to gain enough information from the public areas of the site to answer the question.

Submitting your exercise

Once you've entered your responses into each of the three text boxes, click the Submit button to submit the exercise .
Remember that you must submit all of your responses to this exercise at once.
1. Identify two examples of B2C sites, and write a sentence or two to explain why the site you chose represents the B2C model.
2. Identify two examples of B2B sites, and write a sentence or two to explain why the site you chose represents the B2B model.
3. Identify one example of an e-marketplace site, and write a sentence or two to explain why the site you chose represents the e-marketplace model.