E-commerce Business Practices
E-commerce involves the same business practices as traditional commerce.
You need to do the following:
- Create demand and leads (marketing)
- Close deals (sales)
- Deliver on what buyers have actually purchased (fulfillment)
- Offer post-purchase support (customer service)
In addition, excellence in all of these phases feed upon one another. For example, an excellent reputation for fulfillment and/or customer service creates demand.
Now more than ever, a crucial part of any retailer's success lies with the performance of their website. With more people choosing to forego waiting in lines, in favor of browsing and buying from the
comfort of their homes, online sales as a portion of overall retail business have continually risen over the past few decades with no signs of slowing down.
That in turn has created an even greater need for retailers to deliver a satisfying customer experience by ensuring that their eCommerce websites are fast, reliable, and scalable to millions of consumers.
Those who fail to do so will undoubtedly see a negative effect on their bottom lines.
End users will always evaluate the performance of a site based on their own browsing experiences, and during high traffic periods like the holiday shopping season,
performance becomes an even bigger factor in differentiating a site from its competitors
The growth of cloud and third party services has also exploded over the past several years, meaning that the performance of all of the components of a page working together are more critical than ever.
That complexity also means a greater likelihood that a site will experience performance failures, which could have devastating consequences on retail sales if not handled quickly and properly.
From reading this eBook, you will learn not just how to deliver exceptional performance and user experiences throughout the year, but how to implement failsafe systems in case you do experience outages beyond your control.
What are the business barriers to e-commerce?
There are barriers to the growth and development of e-commerce.
Numerous reports and surveys identify the different kinds of barriers, and many of them focus on security as being one of the largest inhibitors to and problems for e-commerce.
CommerceNet20, which is a non-profit consortium of business, technology, and academic leaders who develop and implement e-commerce technology and
business practice, conducts an annual time series survey of visitors to the CommerceNet website, to identify the barriers to e-commerce.
Different nations are at different stages of development of e-commerce and as such the issues that are relevant to one nation may not be relevant to another.
Similarly, the issues that are relevant to the type of organisation also differ.
For example, large organisations have different needs and infrastructures to SMEs.
The study of 1,000 visitors divides the findings into the perspectives of three different types of organisation: large B-to-B organisations;
SME B-to-B enterprises; and B-to-C retailers.
The study also divides the results into US and non-US based. This is particularly useful because the USA is at a more advanced stage in the
e-commerce adoption lifecycle than the majority of other nations and so can be used as a predictor of things to come or as a
warning to prevent followers experiencing similar pitfalls and problems.