Portals and Personalization
- profiling: site visitors identify themselves by signing on for membership
- portal user interface: enables visitors to control exactly the content they will see
- tracking: monitoring a visitor's behavior on your Web site
- cookies: a technology used to gather information about site visitors
The exchange of products, services or information between business entities.
According to market research studies published in early 2000, the money volume of B-to-B exceeds that of B-to-C by 10 to 1.
The Gartner Group estimates B-to-B revenue worldwide will be $7.29 trillion by 2004, a compound annual growth of about 41 per cent.
Web-based B-to-B includes:
- Direct selling and support to business (as in the case of Cisco where customers can buy and also get technical support, downloads, patches online).
- E-procurement (also known as industry portals) where a purchasing agentcan shop for supplies from vendors, request proposals, and, in some
cases, bid to make a purchase at a desired price. For example the autoparts wholesaler (reliableautomotive.com); and the chemical B-to-B exchange (chemconnect.com).
- Information sites provide information about a particular industry for its companies and their employees.
These include specialised search sites and trade and industry standards organisation sites. E.g. newmarket makers.com is a leading portal for B-to-B news.