Business Models  «Prev  Next»

Portals and Personalization

  1. profiling: site visitors identify themselves by signing on for membership
  2. portal user interface: enables visitors to control exactly the content they will see
  3. tracking: monitoring a visitor's behavior on your Web site
  4. cookies: a technology used to gather information about site visitors

Business-to-Business (B-to-B)

The exchange of products, services or information between business entities. According to market research studies published in early 2000, the money volume of B-to-B exceeds that of B-to-C by 10 to 1. The Gartner Group estimates B-to-B revenue worldwide will be $7.29 trillion by 2004, a compound annual growth of about 41 per cent.

Web-based B-to-B includes:

  1. Direct selling and support to business (as in the case of Cisco where customers can buy and also get technical support, downloads, patches online).
  2. E-procurement (also known as industry portals) where a purchasing agentcan shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. For example the autoparts wholesaler (; and the chemical B-to-B exchange (
  3. Information sites provide information about a particular industry for its companies and their employees. These include specialised search sites and trade and industry standards organisation sites. E.g. newmarket is a leading portal for B-to-B news.