How to generate Revenue using a Portal
Establish your website as a gateway, or portal, to other services. This option is effective if you can prove your site's popularity with a group.
Engage in partnerships with established companies in your particular marketing niche.
Increase revenue through subscriptions.
Use directed emails to carefully target interested parties. Many companies have adopted the use of email presentations.
Optimzie your site's HTML to attract hits from automated search engines.
A careful posting to a newsgroup can help increase awareness of what your website has to offer.
Consider using cross-media publication. Find mediums other than the internet to promote your website.
Include your web site url and email address on all relevant literature.