Explain how signs are design devices that are used to create meaning on a website.
When reading a book, people interpret how letters are arranged in words, sentences, and paragraphs to create meaning.
The letters serve as signs, or design devices, to aid interpretation. Similarly, when reading Web pages, people view a set of signs. Signs commonly used on Web pages include:
People do not always interpret or react to signs in the same way, especially when the signs represent something abstract.
It is important to consider the likely characteristics of your audience when you choose signs for a website.
FOr example, an elderly audience or an international audience might react differently than a teenage audience to signs you use.
In the next lesson, metaphors will be discussed to explain how to create meaning on a website.
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