In previous modules, we have discussed the implementation of signs and metaphors as being made up of three general stages of work:
- determination of needs,
- creation, and
You have learned that needs can be determined by studying client documents and the results of audience analysis.
The middle stage, creation, encompasses a good deal of thought and work.
In a previous lesson, you learned that creating signs and metaphors is a process affected by the following success factors or risks:
In addition to the above, there are several other factors you will need to keep in mind. In this lesson,
you will learn strategies for managing risks as you create signs and metaphors of your site.
And finally, you will look at the process of evaluating the effectiveness of your signs and metaphors.
When you finish this module, you will be able to:
Describe how consistency contributes to success or failure of a site
Explain how signs and metaphors are connected with information architecture to ensure a successful site
Describe the approval process and strategies for streamlining
Explain the value of documenting approaches before continuing with further design work
Describe the elements of the Creative Brief
Describe the elements of the Editorial Brief
Explain methods of evaluating the success of signs and metaphors
In the next lesson, you will learn how consistency contributes to success or failure of a site.