Company strategy is most effective when everyone prioritizes the big picture.
Note: When a person gives their email address in the sign up form, you can consider that to be a conversion.
Create the conditions that will enable a conversion.
If you are an SEO, and you can make every employee remember the ultimate objective,
it is likely the productivity of each individual will increase.
Think beyond individual roles or responsibilities
Outside of the blog (visiting a resource other than webmaster central), if a user is watching a video about the Google Search Console
on the youtube channel, will it be clear to them how to sign up?
(CTA) - Call to Action: Subscribe to the channel.
Once you have an understanding of
- the search and persona workflow, as well
- the user's needs, and
- how responsibilities are shared within a company,
it is time to begin discussion about starting an SEO strategy.