Target Audience for SEO Strategies
This article is geared towards:
- Beginner SEOs or online strategists who want to maximize their return on investment.
- Familiarity with Search and industry tools
- Google Search Console
- Search Analytics, like Google Analytics
Building an SEO Strategy is a multipart process.
For this article, we will look at the following 4 steps using Webmaster Central as the mock company.
4 steps to Building an SEO strategy
For the purpose of this article, I will act as the SEO for Google Webmaster Central Blog.
- Understand searcher persona workflow
- Determine company and website goals
- Audit your website to best reach your audience
- Execute and make improvements