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Information Retrieval Services Directories


Directories are also known as Web catalogs and are compiled and maintained by human editors and researchers.
Another characteristic of a directory is a list of categories in hierarchical order (most broad to most specific). You can "search" by clicking on a category and making selections from categories that are increasingly specific.
Some examples of directories are:


Directories carry weight and can hurt your rankings. This section will mainly focus on general directories, but the end of this section does include a few tips on how to find niche directories (or even other general directories) and how to determine if they are worth getting a listing on.


The Yahoo Directory was started in 1994 under the name "Jerry and David's Guide to the World Wide Web" but in 1996 became Yahoo. At the time Yahoo was primarily a directory with search functionality and (interestingly) neither SEO nor Internet Marketing were even categories at the time.
Through the late 1990s Yahoo pushed to become a web portal and in 2000 even signed a deal with Google that would see Google power Yahoo's search functionality. Their focus at the time was to acquire users through acquisitions such as GeoCities, bringing more people into their portal and keeping them there. Unfortunately Yahoo did not have the same user loyalty that Apple does and the walled-garden approached failed as users Googled their way out of the Yahoo network of sites.

  2. Yahoo!
Directories are discussed in more detail in the next module. For now, take a quick look at the main page (or home page) of each directory and note the number and type of categories that each offers.
Question: Do any seem more inviting to use?
Is one directory organized in a manner that makes more sense to you?
Or do they seem visually identical to each other?
Clicking on any of these links will open the Web site in a separate browser window, so you can switch between the lesson and the website.