Chief Marketing Officers are struggling to adapt to a world that has fundamentally changed over the course of their careers.
Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate.
The proliferation of new technologies from social media and mobile apps to in-store digital experiences and mobile payments
represents a set of obstacles for which senior marketers are ill prepared.
Just 20% consider themselves very knowledgeable about technology, yet by 2017 these CMOs will purchase more technology than their CIOs, according to Gartner.
The scale of these investments must be at a global level within the organization, yet be mindful of local market requirements.
The challenge points to a need for a technology-savvy global CMO with a sensitivity for local-global relationships and the flexibility to adapt to and embrace disruptive technologies and social media-driven, personalized marketing.