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Lesson 11

Signs Metaphors Web Design Conclusion

You never have a second chance to make a first impression. Signs and metaphors play a major role in forming a user's opinion of a site. Because those opinions are formed so quickly, and are so difficult to reverse, your team should spend a good deal of time doing quality planning for the signs and metaphors of your site.
You have learned about some tools for planning and the importance of understanding the target audience.

You should now be able to
  1. Describe the importance of signs and metaphors for engaging users.
  2. Identify the individuals and responsibilities involved in development of signs and metaphors
  3. Describe how to use the RFP to determine sign and metaphor needs
  4. Describe how to use the Site Planner to determine sign and metaphor needs
  5. Describe techniques to gather information about your potential audience
  6. Describe how to create effective questions for audience analysis.
  7. Use audience analysis results to create signs and metaphors
  8. Describe how user groups help validate signs and metaphors
In this module, you were introduced to the following glossary terms:
  1. Cascading Style Sheets (CSS) :CSS stands for Cascading Style Sheets. CSS describes how HTML elements are to be displayed on screen, paper, or in other media. CSS can control the layout of multiple web pages all at once.
In the next module, strategies and resources you will be using in developing your signs and metaphors will be discussed.