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Managing Risks Signs Metaphors - Quiz

Each question is worth one point. Select the best answer or answers for each question.
 
1. Which of the following statements about consistency of signs and metaphors is not true?
Please select the best answer.
  A. Clients will want you to use their corporate colors, typefaces, and established branding or logos.
  B. One portion of the site may be inconsistent with the rest if there is a clear justification for deviating from the norm.
  C. All of the sub-pages should be consistent with each other and the main page should have its own distinct style.
  D. If signs and metaphors are used inconsistently, they may confuse customers, possibly resulting in lost sales.

2. Which of the following statements best describes the way that poor signs and metaphors can prevent information architecture from functioning effectively?
Please select the best answer.
  A. Icons whose meanings are unclear prevent users from understanding the content categories of the site.
  B. B:
  C. Metaphors that rely on humor will destroy the professionalism of the site.
  D. Poor choice of corporate colors and branding style cause distrust and discomfort in users.

3. Each of the following answers lists some, not all, of the steps of the approval process. Which of the following answers lists the steps in the correct sequence?
Please select the best answer.
  A. Review business objectives and target audience description; write Creative Brief; create a clickable model of the site; create user interface elements.
  B. Write Creative Brief; produce "sketch" of interface; client reviews and approves sketch; study business objectives and target audience description.
  C. Create user interface elements; validate with users; client provides feedback; produce "sketch" of interface; client reviews and approves sketch.
  D. Designer creates a clickable model of the site; client reviews and approves clickable model; Creative development begins on the site; creates user interface elements; validate with users.

4. The following answers contain functions of both the Editorial and Creative Briefs. Which of the following sets contains functions only of the Creative Brief?
Please select the best answer.
  A. Describes how audience reacts to the Internet in general; describes the benefits the site will provide for the audience; describes initial content requirements.
  B. Describes the benefits the site will provide for the audience; describes the estimated length of time that content sections will be valid without updates; describes the obstacles the site will face in achieving success.
  C. Describes how you will measure of success for the site; describes the benefits the site will provide for the audience; describes initial content requirements.
  D. Describes how audience reacts to the current site; describes the obstacles the site will face in achieving success; describe how you will measure of success for the site.

5. Which one of the following answers describes how tools will help you to evaluate the success of your signs and metaphors?
Please select the best answer.
  A. Site metrics tell you why users left the site; client feedback provides additional sources of feedback; audience analysis informs you of what users like about the site; Design and Architecture Specification gives you statistics on actual download times.
  B. Site metrics provide data on click-throughs; client feedback provides additional sources of feedback; audience analysis informs you of what difficulties users may have with the site; Design and Architecture Specification gives you a benchmark against which you can evaluate actual usage patterns.
  C. Site metrics tell you why users left the site; client feedback provides data on transactions culminating in online sales; audience analysis informs you of who is not coming to the site; Design and Architecture Specification gives you statistics on actual download times.
  D. Site metrics tell you why users left the site; client feedback provides additional sources of input; audience analysis informs you of who is not coming to the site; Design and Architecture Specification gives you the primary path that users have been using to navigate through the site.

Correct answers:

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