| Signs and Metaphors | Signs are visual markings or sounds that present information. Metaphors cue users about the functionality of the site through the use of icons or images. Together, Signs and Metaphors create the look and feel of the site. |
| Information Architecture | Information Architecture organizes Signs and Metaphors into a cohesive structure. In addition, it lays down the path for navigating through the site. |
| Software | Software comprises underlying components (applications) that enable the display of Signs and Metaphors. In addition, software creates, stores, and manages all resources available over the Web. |