Lesson 8 | Activities of the Design phase |
Objective | Describe the Activities of the business, creative, and technical roles in the Design Phase. |
OBJECTIVES | DELIVERABLES | Activities |
Support the design process and contribute business components of design documents Prepare for marketing activities during subsequent phases | Statement of purpose for the project Business case for solution Audience development scheme Marketing plan | Develop the business case for the solution Create a brief statement describing the overall purpose of the project, the desired user experience, and project strategies Specify how the solution is in line with the client's business goals Define the audience and create an audience development scheme Create a marketing plan, including revenue model, partnerships, advertising campaign, promotions, merchandising, and public relations |
ROLE | OBJECTIVES | DELIVERABLES | Activities |
Creative | Produce creative components of design documents | Creative brief Editorial brief Navigational brief Creative specification for design and architecture specification Graphic elements for requirements definition Comprehensive art for design and architecture specification |
Develop or oversee development of creative brief, editorial brief, and navigational brief Present and explain comprehensive art ("comps") to client Comps are usually on paper, even for Web projects Coordinate with database designer to ensure the user's display requirements can be met Identify organizational/brand requirements and file formats Define page size and minimum user system requirements Identify editorial content Specify the navigational model for the design and architectures specifications Create a site map |
Role | OBJECTIVES | DELIVERABLES | Activities |
Technical | Produce technical components of design documents | Technical components of requirements definition and design and architecture specification | State technology barriers, hardware/software costs, and build-versus-buy decisions. Define the application model requirements for the requirements definition and the design and architectures specification. Prepare the technical portions of the requirements definition and the design and architecture specification Identify security requirements, Define data connectivity solutions and data models Identify data sources, timelines, costs Create and present a data model diagram Define asset, version, and source control processes Develop quality assurance requirements, documentation standards, and test plans Specify hardware and network implementation and maintenance plans Develop a rollout plan |
ROLE | OBJECTIVES | DELIVERABLES | WHO MIGHT DO THIS? |
Business | Support the design process and contribute business components of design documents Prepare for marketing activities during subsequent phases | Statement of purpose for the project Business case for solution Audience development scheme Marketing plan | Internet business strategist Internet project manager |
Creative | Produce creative components of design documents | Creative brief Editorial brief Navigational brief Creative specification for design and architecture specification Graphic elements for requirements definition Comprehensive art for design and architecture specification | Information architect Visual designer Creative producer |
Technical | Produce technical components of design documents | Technical components of requirements definition and design and architecture specification | Internet application developer Database application developer |