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Lesson 2 The Web site development process
Objective Define the Six Phases of the Website Development Process

Define the Six Phases of the Website Development Process

The Web site development process is a six-phase cycle that requires a design team to complete design documents, called deliverables, before proceeding to the next phase. Activities for completing the deliverables are assigned to specific members of the design team at each phase in the process. The development cycle begins with Discovery and concludes with the Post-Delivery phase. However, as you will see, the cycle does not really end, but loops back to the Discovery phase, accounting for one of the few absolutes regarding Web design: The site is never final.
The following illustrates the phases and the major deliverables of each phase. Pay close attention to which documents are delivered at each phase, and think about how they fit into the process at that point.

When does the Process end?

Web site development is continuous and iterative. Once a site is launched, it continues to grow and evolve. Each time a component is added to a site, the Web development team is likely to follow an abridged version of the original development process, adding to the original deliverables information about new features. In the process cycle, Post-Delivery loops back to Discovery.

What are the documents?

Throughout the Web Site Development Process, the Web team will work with the various components of the Web Interaction Model. For example, during the Design phase, the team will initially describe the signs and metaphors in a document often referred to as the Creative Brief. The information architecture is detailed in the Navigational Brief and strategies regarding software, hardware, and the network are described in the Requirements Definition and the Design and Architecture Specification. The following series of images provides a high level model for how the process works:


1) Discovery comes first, when initial contact between parties is established, and general requirements are assessed
1) Discovery comes first, when initial contact between parties is established, and general requirements are assessed.

2) In the Definition phase, the client and the Web design team develop a contract based on client needs and Web team capabilities.
2) In the Definition phase, the client and the Web design team develop a contract based on client needs and Web team capabilities. The phase concludes with a signed contract.

3) When needs are defined, the team outlines their ideas in the Design Phase
3) When needs are defined, the team outlines their ideas in the Design Phase

4) With approval of the design, the team can proceed to carry out the plan in the development phase
4) With approval of the design, the team can proceed to carry out the plan in the development phase.

5) The team delivers the finished product to the client in the Delivery Phase
5) The team delivers the finished product to the client in the Delivery Phase

6) Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics.
6) Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics. The cycle then loops the whole process back again to the Discovery phase.

  1. Discovery comes first, when initial contact between parties is established
  2. In the Definition phase, the client and the Web design team develop a contract based on client needs and Web team capabilities.
  3. When needs are defined, the team outlines their ideas in the Design Phase
  4. With approval of the design, the team can proceed to carry out the plan in the development phase.
  5. The team delivers the finished product to the client in the Delivery Phase
  6. Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics.

When it comes to building a website, it helps to have a process to follow, especially if you are just getting started as a web designer. Good guidelines can help you work better by focusing on the essentials.
Every designer will develop unique components to their web design process over time, but the basics remain the same:
  1. learn,
  2. plan,
  3. design,
  4. code,
  5. launch and
  6. maintain.

In the next lesson, you will learn about the key elements of the development process.