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Business model changes associated with the Web
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Sales: Web prospects and customers can configure their own pricing, choose their own shipping, make the payments, and
track the fulfillment - all without the aid of an actual salesperson.
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Service: Access to customer support specialists through email or chat not only keep Web-centric customers happy, but
can reduce the overall operational costs of customer service.
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Competition: The cost of using the Web as a retail outlet typically is far less than the costs of a physical store,
and a rash of new competitors should be expected.
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Marketing: A buyer can compare the Web sites, and thus the products, prices, and associated services of competitors.
This can translate into changes in product mix, pricing, branding, and campaigns.
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