The Web team will routinely refer to the Site Planner during a Web development project.
The Site Planner is a list of questions organized according to the three phases of the Web site development process (discovery, definition, and design). In addition, each phase has a different section for each team involved in that phase (i.e. the creative team, the business team, and/or the technical team).
Think of the Site Planner as a traveling checklist you refer to every time you pack to go on a trip.
The checklist contains items that you are likely to need on every trip, such as a toothbrush, together with items that may not always apply but which are important in those trips where they apply.
You may need a swimsuit if you're going to a hot place or gloves if you're going to a cold place.
You may not always need to ask your client all the questions in the Site Planner, but reviewing them will help you stay on track when developing a site. The Site Planner is an invaluable tool for clarifying your thoughts and understanding your client's needs as well as those of your teammates. The MouseOver below illustrates which teams are involved with the client during the phases of the project that require the Site Planner.
Examples of key questions are also included: