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Lesson 9

Signs Metaphors Conclusion

This module discussed the work processes when you create and evaluate signs and metaphors. This process of looking closely at the Web Interaction Model layer by layer will be continued in further lessons.
You should now be able to:
  1. Describe how consistency contributes to success or failure of a site
  2. Explain how signs and metaphors are connected with information architecture to ensure a successful site
  3. Describe the approval process and strategies for streamlining
  4. Explain the value of documenting approaches before continuing with further design work
  5. Describe the elements of the Creative Brief
  6. Describe the elements of the Editorial Brief
  7. Explain methods of evaluating the success of signs and metaphors
In the next module, you will be learning the components of planning information architecture.

The word metaphor is likened to a piece of writing, when it is used as a figure of speech for descriptive effect. However, today, we are going to talk about a different type of metaphor, namely a visual one that we can use in web design.
The following definition of metaphor is used through the internet:
A figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity.
On the web, we use images and icons a lot to symbolize different things. When we visit a webpage, we scan to try and find what we need as quickly as possible, and visual images are used to help speed up that process.
We can interpret something much faster with familiar styling and images. For example, we can instantly recognize an error when there is a color that is out of place.
We have started to see urban metaphors appear in web design, using familiar elements like a bookshelf or a wall within a design. However, there are loads of other metaphors that are used in web design to bridge the gap between actual and virtual life.