Signs Metaphors Conclusion
The word metaphor is likened to a piece of writing, when it is used as a figure of speech for descriptive effect. However, today, we are going to talk about a different type of metaphor, namely a visual one that we can use in web design.
The following definition of metaphor is used through the internet:
A figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity.
On the web, we use images and icons a lot to symbolize different things. When we visit a webpage, we scan to try and find what we need as quickly as possible, and visual images are used to help speed up that process.
We can interpret something much faster with familiar styling and images. For example, we can instantly recognize an error when there is a color that is out of place.
We have started to see urban metaphors appear in web design, using familiar elements like a bookshelf or a wall within a design. However, there are loads of other metaphors that are used in web design to bridge the gap between actual and virtual life.