Advantages of ecommerce

The storefronts, catalogues, and marketplaces of ecommerce are always open and accessible to a global audience. ecommerce creates an easier entry into new markets, especially geographically remote ones.
For instance, a Web site selling Persian rugs can be accessed by customers in the Middle East, North America, and anywhere else. There are new business opportunities as entrepreneurs design innovative ways to exploit the Internet for commerce.

1. Advantages to Organizations
2. Advantages to Consumers
3. Advantages to Society

Using ecommerce, an organization can expand their market to

1. national and
2. international markets

with minimum capital investment. An organization can easily locate more customers, suppliers and suitable business partners across the globe. Ecommerce gives a company the following beneftis:

1. helps an organization to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information.
2. improves the brand image of the company.
3. helps an organization to provide better customer services.
4. helps to simplify the business processes and make them faster and efficient.
5. reduces the amount of paper work.
6. increases the productivity of the organization. It supports "pull" type supply management.

A streamlined buyer-to-seller relationship is created by simplifying communication and allowing direct interaction. ecommerce strategies create the ability to streamline and automate purchasing: companies allow customers to generate and send purchase orders online, thereby minimizing the costs associated with handling sales orders.

Conducting commerce over the Web results in reduced paperwork, allowing for a better focus on customer needs. Eliminating redundant data entry also reduces errors, time, and overhead costs in information processing. In addition, it takes less time to complete business transactions, specifically from delivery to payment.

The large base of Internet users can be surveyed for an analysis of the marketability of a new product or service idea. There is wider access to assistance and advice from experts and peers. Improved product analysis is available, because businesses can collect, collate, and make available their product information over the Internet.