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Lesson 10

Ecommerce Company Conclusion

This module discussed the elements of e-commerce can change practices within your company, and potentially in your entire industry or market.
Specifically, you learned how to create market demand, draw attention to B2C sites, and keep online customers happy through good customer service. In addition, you learned the distinctions between B2B, B2C, and e-marketplace style e-commerce sites, and the types of business considerations you should apply to each type of e-commerce site.
We briefly discussed personalization, portals, and banner ads, and how they can be used to create one-to-one market experiences for your site visitors. We compared e-procurement and supplier enablement B2B solutions, and how they appeal to buyers and sellers in the supply chain.
You also learned about the basic forms of payment processing. Finally, we discussed the impact of e-marketplaces, and how they can change entire markets. We stressed how establishing and/or retaining brand is particularly important in e-commerce, whether you are a dot-com or a click-and-mortar.
In conclusion, the key to e-commerce remains good basic business sense. Investments in e-commerce should be pursued aggressively, but wisely, and should reflect the overall goals of the organization.
Having completed the exercises in this module, you should now be able to:
  1. Describe the basics of creating demand and drawing attention to e-commerce Web sites
  2. Explain the importance and implementation impact of customer service for e-commerce
  3. Describe the effect of using e-commerce one-to-one marketing techniques like personalization and portals
  4. Differentiate B2B from B2C sites
  5. Define supply chain and third-party service provider roles in e-business fulfillment processes
  6. Identify the advantages and disadvantages of payment processing for e-commerce sites
  7. Justify your company's participation in e-marketplaces


Ecommerce Glossary terms

  1. Authorization: Authorization is the verification that the connection attempt is allowed. Authorization occurs after successful authentication.
  2. commoditization
  3. Cookies: Pieces of information sent out by Web servers and saved by browsers. Upon subsequent contacts with the same server, the browser will present the cookie.
  4. cross-sell: Cross-selling is the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways
  5. digital wallet
  6. digital signature: Digital signatures are like electronic fingerprints in the form of a coded message. The digital signature securely associates a signer with a document in a recorded transaction. Digital signatures use a standard, accepted format, called (PKI) Public Key Infrastructure, to provide the highest levels of security and universal acceptance. They are a specific signature technology implementation of electronic signature (eSignature).
  7. mindshare: Mind share, or the development of consumer awareness or popularity, is one of the main objectives of advertising and promotion.
  8. one-to-one marketing
  9. personalized content
  10. Shopping carts: A secure shopping cart solution for an ecommerce website. The shopping cart software allows you to accept credit cards and PayPal payments by integrating with over payment gateways.
  11. structured negotiation
  12. supply chain: A supply chain is actually a complex and dynamic supply and demand network. A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
  13. trade exchanges
  14. up-sell
  15. userid
  16. Virtual enterprise: An organization unconstrained by geographic location, and a membership intersecting several traditional organizations. An organization that can do business almost entirely in the electronic world.
  17. Web storefront:The part of a virtual enterprise that allows a client/end user to interact with the server-side elements, usually in the form of buying and selling.
In the next module, you will learn about the law and the Internet.

ebusiness Conclusion - Quiz

Click the Quiz link below to complete a quiz on the material covered in this module.
ebusiness Conclusion - Quiz