This module discussed the elements of e-commerce can change practices within your company, and potentially in your entire industry or market.
Specifically, you learned how to create market demand, draw attention to B2C sites, and keep online customers happy through good customer service. In addition, you learned the distinctions between B2B, B2C, and e-marketplace style e-commerce sites,
and the types of business considerations you should apply to each type of e-commerce site.
We briefly discussed personalization, portals, and banner ads, and how they can be used to create one-to-one market experiences for your site visitors.
We compared e-procurement and supplier enablement B2B solutions, and how they appeal to buyers and sellers in the supply chain.
You also learned about the basic forms of payment processing. Finally, we discussed the impact of e-marketplaces, and how they can change entire markets.
We stressed how establishing and/or retaining brand is particularly important in e-commerce, whether you are a dot-com or a click-and-mortar.
In conclusion, the key to e-commerce remains good basic business sense. Investments in e-commerce should be pursued aggressively, but wisely, and should reflect the overall goals of the organization.
Having completed the exercises in this module, you should now be able to:
- Describe the basics of creating demand and drawing attention to e-commerce Web sites
- Explain the importance and implementation impact of customer service for e-commerce
- Describe the effect of using e-commerce one-to-one marketing techniques like personalization and portals
- Differentiate B2B from B2C sites
- Define supply chain and third-party service provider roles in e-business fulfillment processes
- Identify the advantages and disadvantages of payment processing for e-commerce sites
- Justify your company's participation in e-marketplaces