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E-commerce Fundamentals  «Prev 

Elements differentiating e-commerce from traditional commerce.

Differentiation is making changes to and emphasizing the differences between products, offerings, and companies to achieve a competitive advantage. The web store owner must create and communicate a reason why they should buy from you and not your competition. The most successful companies, in any industry, are typically those most differentiated.
Question: What is the only thing most people think of when they think differentiation?
Answer: Low price.
This is the worst possible differentiation or metric to consider. What about Wal-Mart?
While Wal-Mart does indeed advertise low prices, their differentiators are their distribution system and low costs.
While branding and pricing can be used to differentiate your business, we are going to focus on product and relationship differentiation. The key to all marketing is that everything you do is for the benefit of the consumer, just ask Jeff Bezos.

B2B Digital Marketing Strategy
Communication services support the transfer of information from the buyer to the seller. Unlike traditional transactions, the communications aspects go beyond sharing the same spoken language ( or using a translator) to sharing the same digital language.

The bandwidth required for users to access the Web, the security that determines whether a website is accessible to the entire world, just inside of an organization, or between a set of corporate partners, is provided by telecommunications.

The Web itself really is a global network of intelligent devices linked through telecommunications. Even wireless devices, on the rise and representing an entirely new set of intelligent devices hooked into the internet and private networks, rely on telecommunications technologies.

It is rather obvious that hardware is needed for e-commerce solutions. The client devices, like PCs, mobile phones, the devices humans use to connect to the web and thus to ecommerce sites, is right in front of us as we read this.

In the background, are server computers, storage devices and network devices, and a laundry list of auxiliary and network devices that provide the hidden infrastructure of ecommerce.

Software qualifies as the hidden genie of e-commerce, so many different kinds of software ultimately go into an e-commerce solution, from the operating systems, to browsers, to database management software, to transaction processing software, and these just touch on some of the elements of software in ecommerce.

Specialists such as software programmers, architects, and consultants, know how to implement various software elements into an e-commerce solution.

Business personnel, however, must hold software personnel's feet to the fire when it comes to the features, functions and performance of ecommerce software. Ultimately, the software, and the rest of the solution (hardware and telecommunications) are there are to serve the business strategies and tactics of the organization.